Belief + The Game Plan

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Belief + The Game Plan


Are you a driven competitor always striving to improve your performance? Excel and evolve with these growth-oriented mental strategies.

  • Are you battling negativity after too many disappointments on the field?
  • Want to avoid injury and burnout without cutting back on passion?
  • Unsure how to bridge the gap from amateur to professional athlete?


A sports psychologist with over twenty-five years of experience and a mental skills coach for multiple national-level teams, Dr. Jo Lukins is passionate about making a positive impact on athletes’ lives. And now she’s here to help you recognize the huge part inner thoughts can play in creating a rewarding and success-filled sports career.


Belief is a straightforward set of evidence-based, practical steps for competitors in any field.

Using engaging case studies and an uplifting tone, Dr. Lukins breaks down complex topics into easily understood game plans. And by tackling the material with the same energy you pour into your training, you’ll soon be hitting new heights of achievement.


In Belief, you’ll discover:

- How to harness the power of self-confidence and make excellence a slam-dunk outcome

- Improved tactics for goal setting that decrease overwhelm and promote calmness

- Ways to develop motivational stamina to boost your performance for the long run

- Tips for weathering setbacks so you can bounce back stronger than ever

- Why dwelling on perfection can be a handicap, how to stay calm under pressure, and much,

much more!


Belief is the relatable first book in the Win from Within sports psychology series. If you like real-world anecdotes, encouraging support, and proven approaches, then you’ll love Dr. Jo Lukins’s handbook for high-performance thinking.


High achievers are constantly told they have to work harder and harder to get to the top. That success comes only to those who are 100% motivated every day. For many, this is not sustainable. But what if there is an easier path to achieve the results you want and deserve?

The Game Plan includes:

1. The 5 critical foundations for building your personal Game Plan

2. Flexibility to build your training over your time frame, no pressure

3. Easy step-by-step tactics that you can implement without overload

4. Tips for creating lasting habits that will maintain your success

5. Handy weekly sheets to fill in to help you plan your actions

6. Useful habit trackers to keep you accountable and motivated

7. Coaching sessions with Dr Jo Lukins, accessible throughout the journal.


The foundations of success are well within your reach. Over her 30 years of working with elite athletes, Dr Lukins has seen extraordinary achievements with a sophisticated yet surprisingly easy to follow formula. It's not as hard as others would want you to think. You just need to know how.

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